Herbal/Traditional Products in Slovenia - New Market Study Published

The prevailing healthy lifestyle trend in Slovenia has positively influenced development of the entire herbal/traditional products category. The number of people with higher concern about their health is increasing, which drives the demand for natural and herbal products, since these types of products are considered to be healthier, less invasive or harmful and in some cases even more effective. Herbal/traditional products registered 8% growth in 2014 and reached €7 million in retail value.

Competitive Landscape

The environment of herbal/traditional products is highly competitive and is very fragmented. All major market players offer some herbal/traditional remedies in their portfolio; therefore, competition increases on a yearly basis. Engelhard Arzneimittel remained the market leader in 2014, due to the very good performance of Isla Moos mints, as well as the very well-recognised brand Prospan. The second place was taken by Lek Pharmaceuticals, predominantly due to the positive development of the Persen brand, which ensured its strong leading position of calming and sleeping remedies. Since herbal/traditional products is highly fragmented, both domestic and international players ruled the market equally.

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Industry Prospects

Herbal/traditional products is expected to see further growth during the forecast period to reach €8 million by 2019, which will be driven mainly by higher demand for these remedies amongst Slovenians. The healthy lifestyle trend will keep increasing health concerns and herbal/traditional products will benefit from it, since they are perceived as healthier and more appropriate means of medication. The herbal/traditional products market will remain rather fragmented during the forecast period, since herbal remedies will face competition from their standard counterparts.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Slovenia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  

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