Refrigeration Appliances in Romania - New Market Research Report

Volume sales of refrigeration appliances started to rise again after two years of consecutive decline and about 30% drop in market size during the financial crisis period. The increase in sales derived from replacement purchases boosted by the reinvigorated consumer credit market. The flow of new consumer credit has gathered momentum again after the crisis, as financial institutions are under pressure to cover for the losses due to non-performing loans and have started to provide more credit, though with somewhat more stringent conditions.

Competitive Landscape

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In 2014, SC Arctic SA maintained its leading position in consumer refrigeration appliances, with 38% volume share. Electrolux kept its second position, recording 19% volume share, one percentage point less than in the year before. SC Arctic is the only domestic producer within this category and enjoys growing popularity due to its proper price positioning and long experience in the Romanian market

Industry Prospects

Sales volume of refrigeration appliances is expected to increase by 3% CAGR in volume and by 5% value CAGR at constant 2014 prices over the forecast period, after the recovery of all refrigeration appliances categories. The most popular category, fridge freezers, is expected to have the highest volume CAGR over the forecast period, with 3%, and 5% CAGR in value at constant 2014 prices. Fridge freezers is one of the basic domestic appliances people need in their households, along with cookers, vacuum cleaners and irons.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Refrigeration Appliances in Romania?
* What are the major brands in Romania?
* What is the preferred refrigeration capacity size?

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