Other Hot Drinks in Mexico - New Study Released

From: Fast Market Research, Inc.
Published: Sun Apr 19 2015


The most important story affecting other hot drinks is the new IEPS tax which entered into effect and started being levied on most of the category’s products on 1 January 2014. This new strategy has been launched to discourage consumption of high-calorie products that, according to the government, are majorly responsible for the high index of obesity amongst the population. The new tax was levied at Mx$1 per litre on all sugary drinks without milk content, though this is based on the volume each package will produce when prepared as directed. For this reason flavoured powdered drinks were impacted more than almost any other category of drinks or foods by the tax, with prices increasing by more than 10% in 2014.

Competitive Landscape

The competitive environment is led by Bristol-Myers Squibb de México SA de CV, which held 46% retail value share during 2014. In second place, and the only company that along with Bristol-Myers held a double-digit value share, was Nestlé México SA de CV with a 35% retail value share. These two companies hold the biggest part of other hot drinks brands, most of which are strongly positioned in children’s preferences, and thus in mothers’ preferences. Both companies’ most popular other hot drinks brands such as Chocomilk or Nesquik have been in the country for decades and are almost synonymous with chocolate-based flavoured powder drinks amongst consumers.

Full Report Details at
- http://www.fastmr.com/prod/981145_other_hot_drinks_in_mexico.aspx?afid=301

Industry Prospects

Other hot drinks is expected to grow by 2% CAGR in retail value terms at constant 2014 prices and a 1% CAGR in volume terms. Growth is expected to accelerate slightly as the impact of the IEPS tax is absorbed, with volume growth essentially following the population growth, leaving per capita consumption steady. All categories are expected to see similar growth rates (1% CAGR in volume terms), and no major disruptions are expected in this market.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Mexico market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

About Fast Market Research

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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