Report Published: "Adult Mouth Care in the Czech Republic"

Adult mouth care registered moderate growth of 2% in current value sales in 2014, which was a similar pace to and slightly higher than growth in the previous year. Sales were driven by rising demand for these products thanks to growing interest in self-medication and prevention. In addition, the fact that consumers were more willing to spend money due to better economic conditions in 2014 also played a positive role. Adult mouth care was a relatively small product category, accounting for sales of CZK82 million in 2014.

Competitive Landscape

Domestic company Aura Medical led in adult mouth care with a 28% value share in 2014. The company has success with its well-known brand Herbadent, which is made from herb extracts. The brand has a relatively longstanding tradition on the Czech market and enjoys consumer loyalty and trust. The Herbadent line offers a wide range of products – besides adult mouth care in forms of massage solution and gel, the company also offered several oral care products, such as toothpaste, toothbrushes and mouthwash under the brand Herbadent at the end of the review period.

Full Report Details at
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Industry Prospects

Adult mouth care is expected to see value growth of 5% at constant 2014 prices over the forecast period. This performance is expected to be better than that recorded during the review period due to improved consumer confidence and a higher willingness of Czechs to spend money thanks to improved economic conditions over the forecast period. In addition, sales of adult mouth care will benefit from rising health awareness and growing interest in prevention amongst Czechs.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Adult Mouth Care in Czech Republic market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Adult Mouth Care in Czech Republic?
* What are the major brands in Czech Republic?

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