New Study: Small Kitchen Appliances (Non-Cooking) in Taiwan

Volume sales of small kitchen appliances (non-cooking) recorded 2% growth in 2014. This was marginally higher than the volume growth registered in 2013, driven by smaller households. Kettles remained as the only product in small kitchen appliances (non-cooking).

Competitive Landscape

Zojirushi Taiwan continued to lead small kitchen appliances (non-cooking) with 19% volume share in 2014. Consumers have high awareness of the brand and the company is known for its range of energy-efficient kettles.

Industry Prospects

Small kitchen appliances (non-cooking) is expected to continue to be dominated by kettles, which helped the Taiwanese homes obtain drinking water. The kettle sales growth will remain moderate because there are not many innovations for kettles’ functionality or design.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Kitchen Appliances (Non-Cooking) industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Kitchen Appliances (Non-Cooking) industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Kitchen Appliances (Non-Cooking) in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Small Kitchen Appliances (Non-Cooking) in Taiwan?
* What are the major brands in Taiwan?
* Has the recession impacted performance in small kitchen appliances insdustry?
* Are coffee mills growing in line with coffee machine consumption?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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