New Market Report: Dog Food in the Philippines

Dry dog food continued to be a more popular choice than wet dog food in 2013. Prices and the availability of products were prominent factors affecting this continued preference. Sales of higher-priced wet dog food remained limited to upper-income consumers, unlike dry dog food, which enjoyed a wider consumer base of those in all income brackets.

Competitive Landscape

Multinational brands continued to enjoy their stronghold on the Philippine dog food industry, led by Pedigree from Mars Philippines with a 27% value share in 2013, followed by Purina Alpo from Nestlé Philippines with 20%. These brands benefit from being well known and trusted, as well as having established relationships with not just distribution channels but even partner associations and animal welfare organisations, built up over the years. Over the review period, the growing threat faced by these brands was increasing competition, especially from the economy price range where private label products were growing in strength.

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Industry Prospects

Dog food is expected to record continuous growth over the forecast period. As overall attitudes change and improve towards dogs, due partly to the efforts of animal welfare groups, consumers are expected to increasingly spend on dog food. Growth of the economy-priced range will make dog food even more accessible to even middle- and lower-income consumers who previously relied on non-prepared food. Volume sales of dog food are expected to grow at a CAGR of 8% over the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Philippines market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dog Food in Philippines?
* What are the major brands in Philippines?
* How fast are consumers trading up to prepared dog food?
* How have pet specialists fared in recent years?

Reasons to Get this Report

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