Dishwashing in Spain: New research report available at Fast Market Research

Macroeconomic indicators improved in Spain during 2014 after a period of strong crisis. This improvement motivated consumers to take into account added value rather than only price at the moment of selecting dishwashing products. Dishwashing witnessed the beginning of a sophistication trend in which innovation plays a key role. Due to the innovation and the slight recovery of the economic scenario in Spain, dishwashing posted positive, albeit nominal, results in value terms during 2014, reaching €406 million.

Competitive Landscape

During 2014, the leaders of dishwashing in Spain were Reckitt Benckiser España SL, with its brands Calgon, Brasso, Coral and Finish, holder of 29% of dishwashing value sales; Procter & Gamble España SA, holder of 27% of the value shares, with its brand Fairy; and Henkel Ibérica SA, with the brands Conejo, Mistol and Somat, holding 13% of the value shares. These three companies are very well known in the Spanish dishwashing category and have a very strong distribution network across the country.

Full Report Details at
- http://www.fastmr.com/prod/977717_dishwashing_in_spain.aspx?afid=301

Industry Prospects

As the Spanish economy is predicted to slowly recover, and a slight increase in Spaniards’ spending capacity is foreseen to benefit the consumption of basic products, such as dishwashers, strong innovation and the introduction of multipurpose, added-value products within dishwashing is expected to continue and increase over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Spain market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Spain?
* What are the major brands in Spain?
* What is the dishwasher penetration rate in Spain?
* What are the key new product launches in the dishwashing products market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Dishwashing in the US
- Dishwashing in France
- Dishwashing in Venezuela
- Dishwashing in Hungary
- Dishwashing in the United Arab Emirates