Market Report, "Polishes in Norway", published

Shoe polish continued to be the greatest driver of value growth within polishes in Norway in 2014. Unlike metal, furniture and floor polish, shoe polish is seen as a vital component of Norwegian life. Because of harsh weather conditions over the winter months in Norway, where outdoor walking conditions are made more difficult by varying degrees of snow, ice, water and mud, shoes and boots are put under severe strain. This requires constant preservation and treatment, particularly for leather shoes, which are the most common amongst Norwegian professionals, thus maintaining the need for shoe polishes.

Competitive Landscape

SC Johnson Norway led sales of polishes in Norway in 2014 with a value share of 66%. The main driver of its sales was Kiwi shoe polish, which accounted for a 44% value share on its own. In addition, SC Johnson Norway is prominent in the categories of furniture polish and floor polish, where the Pledge brand is the leader. Pledge accounted for an 18% value share of polishes in 2014.

Full Report Details at
- http://www.fastmr.com/prod/977850_polishes_in_norway.aspx?afid=301

Industry Prospects

With timesaving and convenience the key drivers of most categories in home care in 2014, and set to be throughout the forecast period, sales of polishes are also set to feel the effects of these trends. Apart from shoe polish, which is seen as an essential component of Norwegian life, furniture, metal and floor polish are set to continue their decline. Norwegians have less time to spare when it comes to extra household activities, and are therefore less and less enthusiastic about polishing various household items unless absolutely necessary. This is expected to lead to further declines in both volume and value at constant 2014 prices terms for all three categories over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Norway market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in Norway?
* What are the major brands in Norway?

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