Russia Consumer Electronics Report Q2 2015 - New Report Available

Despite positive fundamentals for medium - to long - term growth in consumer electronics spending in Russia, such as relatively low device penetration rates and rising incomes , the growth story will be obscured in 2015, with spending expected to contract by 13.8% in US dollar terms. T he imposition of sanctions against Russia in mid-2014 have resulted in economic crisis and sharp depreciation of the rouble against the US dollar , hitting Russian consumer purchasing power, as well as leading to some vendors cutting supply of devices due to uncertainty . Although there is short-term downside, w e expect to see growth in Russian Consumer Electronics over the medium term as the political and economic environment stabilises - although this may not occur until 2017 . One trend that could be accelerated by sanctions and heightened price sensitivity is the share of sales captured by local low cost vendors such as YotaDevices , Explay and FLY, which all made major inroads in terms of market share in 2013 and 2014 .

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Headline Expenditure Projections

Computer H ardware S ales: USD12.4bn in 2014 to USD9.6bn in 2015, -22.4% in US dollar terms. A combination of rouble depreciation, tighter credit market conditions (meaning a drag on big-ticket purchases) and fact consumers moved demand forward to 2014 ahead of anticipated price rises will make computer spending growth the underperforming market segment in 2015.

AV Sales: USD9.4bn in 2014 to USD8.1bn in 2015, -13.1% in US dollar terms. Forecast unchanged in Q2, with unfavourable economic conditions expected to add to the squeeze on TV set sales from saturation.

Handset Sales: USD8.4bn in 2014 to USD8.2bn in 2015, -2.0% in US dollar terms. Forecast downgraded in Q2, but we maintain our view that the lower average price of handsets will make it the outperforming device category in Russia in a climate of decreasing purchasing power and tighter credit in 2015.

Key Trends And Developments

In...

The Russia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Russia.

BMI Research's Russia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Russia.



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