"Dishwashing in France" now available at Fast Market Research

Both automatic and hand washing saw volume and value sales growth in 2014, driven by a number of product innovations and promotional campaigns. Besides, the emergence of homing/hiving lifestyles among French households over the period 2013-2014 has also boosted demand for dishwashing products. The frequency of in-home dining with friends/relatives was on the rise coupled with a strong revert to instances of home-cooking and baking; costly restaurant bills and television programmes on Chef-patented cooking/patisserie contests, were entertaining such patterns.

Competitive Landscape

Unilever was able to sustain its leadership in dishwashing; it held 35% of total value which was entirely generated by its range of Sun automatic dishwashing detergents. The company is not present in hand dishwashing but rather focuses on detergents for dishwashers in which it has a diversified and well-established presence. Besides, the company continually boosts its product lines with innovations: For instance, it is currently the only player marketing dishwashing detergents as liquid gel capsules in the marketplace. In 2014, Unilever fetched a value share of 54% in automatic dishwashing detergents.

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Industry Prospects

Dishwashing is set on positive volume and value CAGRs of 1% over the next five years. As compared to washing machines, the household penetration of dishwashers is still relatively at a low rate in France: 60% versus 93% as per Euromonitor international consumer appliances market research data for 2014. Inasmuch as lifestyles are likely to get busier and that younger households deem hand dish washing as a time-consuming chore, the optimistic sales volume outlook for dishwashers is set to positively impact demand for automatic dishwashing detergents. Hand dishwashing volume is set to stabilise at 115 million litres per annum.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in France market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country



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