Report Published: "Personal Care Appliances in Argentina"

Products within the category are very sensitive to disposable income, being one of the first categories consumers cut spending on as purchasing power contracts. Consumers’ purchasing power during 2014 fell more than 15% in real terms, with inflation increasing at a 38% annual rate according to private sources, well above the 25% increase in salaries as negotiated earlier in 2014 during negotiations with labour unions.

Competitive Landscape

The two leading companies, Arimex Importadora SA and Philips Argentina, concentrated 54% of volume sales in personal care appliances. The category was led by Arimex Importadora SA in 2014 with a volume share of 34%, with low-priced products mostly imported from China. Philips Argentina SA followed with 20% share, with a success attributed to its strong brand awareness with a long-standing company presence in Argentina in different areas within consumer appliances and consumer electronics.

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Industry Prospects

Sales will be mainly fuelled by body shavers with an expected performance of almost 3% CAGR over the forecast period. Personal care appliances’ sales are set to grow by little more than 2% CAGR in volume terms during the same period. Retail sales could be negatively affected by a tightening of import restrictions during the forecast period that could restrict product availability in retailers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Care Appliances in Argentina market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Personal Care Appliances in Argentina?
* What are the major brands in Argentina?
* What is the share for hair care appliances?
* Is an increased focus on health and beauty driving electric tooth brush sales?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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