Newly released market study: Noodles in Kazakhstan

Noodles saw a 4% increase in volume terms in 2014 for several reasons. Due to busy lifestyles in Kazakhstan, especially in large cities, consumers demanded fast and easy ways to prepare dishes. Moreover, in the north of Kazakhstan strong demand from Russian consumers from the Samara, Saratov and Orenburg regions is evident, who purchase noodles under the Rollton brand, as well as other products. There were two main reasons for this. Firstly, the Russian President signed a decree banning imports of agricultural products, raw materials and food from countries that have imposed sanctions against Russia. Secondly, in Kazakhstan there were lower prices compared with the Russian regions.

Competitive Landscape

Mareven Food Central OOO was the leading company with a 53% value share in 2014. Another leading company in noodles at the end of the review period was Koya OOO with 19%. The most popular brands of Mareven Food Central OOO in Kazakhstan were Rollton and Big Bon, oriented towards young people and consumers who have a very active lifestyle. Mareven’s commanding lead was also attributable to its extensive distribution network, competitive pricing strategy and sustained investment in innovation and advertising support for its brands. Mareven expanded its Rollton range via the launch of higher quality and more sophisticated noodles made from exotic ingredients such as buckwheat, corn and rye.

Full Report Details at
- http://www.fastmr.com/prod/981177_noodles_in_kazakhstan.aspx?afid=301

Industry Prospects

The noodles category is expected to see a constant value CAGR of less than 1% over the forecast period. Taking into account population growth and interest in Asian cuisine, annual consumption over the forecast period will see positive growth. Also, the appearance of new launches, improvements in terms of distribution and advertising campaigns will further fuel growth in retail volume sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Noodles industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Noodles industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Noodles in Kazakhstan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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