New Study: Watches in Thailand

Thais believe that a wrist watch is an important item which represents the owner’s character. The style of watch is held to say something about the wearer, as some people choose a different watch to wear on different occasions. For example, sports watches, a formal watch for work or a luxury watch for a special event or ceremony. The trend in watches is heading towards additional high technology functions, such as Casio G-Shock GB-5600AB and GB-6900AB, which enable the owner to connect to iPhone 4S and iPhone 5 via Bluetooth. The special features of these G-Shock models are notification of incoming calls and e-mail, Facebook or Twitter access.

Competitive Landscape

Rolex, a luxury brand, continued to lead retail value sales in 2013. Rolex is one of the "dream" watch brands which many consumers would like to acquire at least once in their lifetime. Male and female consumers are interested in acquiring a Rolex watch. Rolex is perceived as a high-end watch for top professionals, such as CEOs and managers, and celebrities. Although many counterfeit Rolex products are available in Thailand; authentic Rolex watches still perform well in sales terms.

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Industry Prospects

A watch is considered an essential product by all generations, from children to the elderly. This perception will support the sales performance over the forecast period. When children learn to understand time, they ask their parents for a special design or cartoon watch. Meanwhile, teenagers look for fashion watches with a unique or attractive design. University students ask their parents to buy more premium watches as a gift on their graduation day. Adults usually own more than one watch and they select the most appropriate one to fit a situation or occasion. Therefore, retail sales of watches are projected to continue to grow healthily.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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