NRT Smoking Cessation Aids in Greece: New research report available at Fast Market Research

The number of smokers in Greece continued to decline during 2014. In 2012, consumption of cigarettes fell below 20 billion sticks, and the percentage of smokers among the general population declined to 31% from the rates of between 40% and 45% which were common in the country 10 years ago. Despite the country’s failure to enforce the public smoking ban, a measure which was supposed to have been in effect since 2010, the number of smokers in the country continued to drop during 2014. The reason for this is that the high price charged for cigarettes in the country is proving to be an excellent motivation for Greek people to give up smoking, especially at a time of rapid economic decline.

Competitive Landscape

Janssen-Cilag Pharmaceutical SACI remained the dominant player in NRT smoking cessation aids in Greece during 2014, with a 96% value share. The company’s Nicorette remained the only NRT smoking cessation brand which enjoys widespread distribution and a high level of awareness amongst Greek consumers. The Nicorette brand has become synonymous with NRT smoking cessation aids in Greece.

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Industry Prospects

In line with various EU directives, the Greek government has set itself the goal of reducing smoking prevalence in the country. This is being attempted through the implementation of tighter regulations, including the implementation of the full public smoking ban in 2010, as well as price increases on tobacco products. Whilst Greece’s strong smoking culture and the tendency of Greeks to sidestep unpopular laws are undermining these legislative efforts, smoking rates in Greece have started to decline, and this process is expected to continue throughout the forecast period. In addition, at some point during the forecast period, the smoking ban will be properly implemented, and this will benefit NRT smoking cessation aids.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination

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