New Market Research Report: Away-From-Home Tissue and Hygiene in the Netherlands

Demographic changes supported the volume growth of AFH hygiene in 2014. The population is growing, but is also growing older each year. This trend is driving the volume growth of AFH hygiene, although it also means that insurance companies are more aware of the growing costs of AFH hygiene products, and are working hard to limit spending on this type of product. The economy remains the major issue for AFH tissue. For many distribution channels in AFH tissue, the weak economy and low consumer confidence led to lower sales in 2014.

Competitive Landscape

In AFH tissue and hygiene, SCA Hygiene Products remained one of the major players in 2014. The company owes its strong position to strong AFH brands such as Tena in AFH hygiene and Tork in AFH tissue. The company has a good reputation and a strong presence in the professional market. It also has a wide product portfolio, which is very important, as most away-from-home customers want to deal with a company which can offer them a full package of tissue and hygiene products, ranging from toilet paper to paper napkins.

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Industry Prospects

As the economy is expected to slowly recover over the forecast period, AFH products is also expected to see a recovery. The value growth at constant 2014 prices for AFH hygiene products will be limited, as insurance companies will do what is in their power to rein in the spending on incontinence products, despite the continued increase in volume terms. In AFH tissue the slow recovery of the economy will bring much needed relief. Companies and organisations were very careful with their maintenance budgets due to economic insecurity. As the economy is expected to get back on its feet, these companies and organisations are more likely to become less strict with their focus on costs.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Netherlands market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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