Calming and Sleeping in the Czech Republic - New Market Study Published

Calming and sleeping registered relatively good performance with a 3% increase in current value sales in 2014. Sales were driven mainly by rising demand for calming and sleeping products amongst Czech consumers as insomnia is a constantly growing problem and interest in self-medication is on the rise amongst Czechs. In addition, the hectic lifestyle most Czechs are adopting brings an increasing number of incidences of other sleeping disorders, depression and anxiety. However, calming and sleeping remains a niche area, accounting for sales of CZK51 million in 2014.

Competitive Landscape

Green Swan Pharmaceuticals CR led sales of calming and sleeping with a 32% value share in 2014. This domestic company offers two well-established products within calming and sleeping – GS Dormian and GS Anxiolan in 2014. Whilst GS Dormian is intended for treatment of sleeping disorders, GS Anxiolan is aimed at treatment of anxiety, unease and mental strain.

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Industry Prospects

Calming and sleeping is expected to see growth of 7% in value sales at constant 2014 prices, posting a CAGR of 1% over the forecast period, which is better performance compared to the negative growth and growth rate seen over the review period. Sales are expected to be driven by rising demand for calming and sleeping products due to strengthening of negative impacts of hectic and stressful pace of modern life over the forecast period. In addition, ageing of the population will also contribute to the category growth as incidence of insomnia grows with rising age. And finally, rising household expenditure as a result of better economic conditions and growing disposable incomes will also have positive impacts on calming and sleeping over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Calming and Sleeping industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Calming and Sleeping in Czech Republic market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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