New market study, "Herbal/Traditional Products in the Czech Republic", has been published

Herbal/traditional products saw an increase in popularity amongst Czech consumers at the end of the review period, driven mainly by the health and wellness trend, which praises natural products as more suitable and beneficial for human health. As a result, herbal/traditional products benefit from the fact being perceived as considered to be healthier and safer (compared to non-herbal products) as they have a natural origin and minimum of side effects.

Competitive Landscape

Mondelez Czech Republic (former Kraft Foods CR) led sales of herbal/traditional products with a 17% value share in 2014. The company benefited from its strong position within herbal/traditional cough, cold and allergy (hay fever) remedies, where it led sales with a 30% value share in 2014. The company’s success lies in its medicated confectionery brand Halls, which is well known and popular amongst Czechs thanks to strong promotional support.

Industry Prospects

Herbal/traditional products are expected to see healthy value sales growth of 14% at constant 2014 prices over the forecast period, which is a faster pace than the growth seen over the review period. Sales will be driven by ongoing rising popularity of natural products and the health and wellness trend over the forecast period. In addition, sales will benefit also from higher willingness of Czech consumers to spend money due to the better economic situation and rising disposable incomes towards 2019.

Full Report Details at
- http://www.fastmr.com/prod/981072_herbaltraditional_products_in_the_czech_republic.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Czech Republic market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Herbal/Traditional Products in Czech Republic?
* What are the major brands in Czech Republic?
* What is the market size of Herbal/Traditional Products in Czech Republic?

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