Baked Goods in Indonesia: New research report available at Fast Market Research

Consumer lifestyles continuously shifted, particularly in Indonesia’s larger cities, during the review period. Consumers in big cities started to appreciate more practical and convenient ways of serving and eating meals. Baked goods thus successfully gained more attention. Manufacturers easily capitalised on the rising demand by providing wider distribution networks and increasing the number of retail outlets throughout the country. They also increased category penetration by offering several new variants. This innovation comprised all areas, including bread, cakes and pastries.

Competitive Landscape

Artisanal bakeries continued to lead baked goods in Indonesia, with a share of 49%, a marginal drop from 2013. Artisanal bakeries successfully maintained their prominence because of their firm presence both in independent retail bakery outlets and retail outlets inside shopping centres, particularly in big cities throughout Indonesia. Together with a number of individual "homemade-style" bakeries, the franchised players continued controlling baked goods in Indonesia. Indonesian consumers continued to perceive baked goods from these bakeries as being fresher and of better quality. Middle-income to high-income consumers maintained their preference for buying baked goods from these bakeries.

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Industry Prospects

Baked goods shows a potential to maintain positive volume growth over the review period. The middle- to high-income consumers are expected to continue driving volume growth of baked goods in Indonesia. The change of urban lifestyle, in which more consumers will enjoy the practicality and convenience of serving and eating baked goods as rice and noodles substitutes, will be the main driver. The aggressive promotion and new product developments from manufacturers will also boost the sales of baked goods in the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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