Noodles in Hong Kong, China - New Market Study Published

The government’s healthy living campaigns during 2014 further raised consumers’ health consciousness. Therefore, consumers were more cautious about their nutritional intake, and increasingly inclined to ensure it aligned with the advised standards. Challenging economic conditions in 2014 shifted consumers’ focus on their careers and taking care of their health to avoid falling sick and missing work.

Competitive Landscape

Nissin Foods Co Ltd retained its lead in noodles despite slightly losing value share. With a 64% value share in 2014, Nissin Foods Co Ltd managed to sustain its leadership through its established presence, high product quality and wide distribution network. Relentless product innovations also retained consumers’ interest in the company over the review period.

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Industry Prospects

Noodles is expected to post a retail volume CAGR of 1% over the forecast period. The demand for convenience is likely to remain the key driver of the category. People in Hong Kong are expected to continue their long-working-hours lifestyle in coming years. As a result, they have to work late and might not have enough time to prepare meals. The busy lifestyle of consumers helps to boost sales of noodles, especially instant noodles, which can be quickly heated prior to consumption.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Noodles industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Noodles industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Noodles in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Noodles in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* Are consumers in emerging markets moving from unpackaged to packaged noodles?
* As consumers increasingly demand convenience, how will this impact sales for instant noodles?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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