Irons in Romania - New Market Study Published

Sales volume of irons continued to decline, though only slightly, in 2014. The high penetration rate of this market segment and the increasing availability of alternative products or services such as tumble dryers, washer dryers and professional cleaning and ironing services make new purchases of irons rarer than before. Innovations and new design made irons more attractive before, but nowadays only replacement purchases drive sales.

Competitive Landscape

The leading company in 2014 was Group SEB with 27% volume share with its two main brands Rowenta and Tefal. Although Group SEB took the lead in terms of company share, when it comes to individual brands, Bosch from BSH Electrocasnice was the leader with 18% volume share. The Bosch brand gained a trusted reputation in large household appliances and beyond, including irons. Bosch is mid-priced but regarded as a premium brand on the Romanian market. The German technology and trusted quality are the reasons why middle-class and upper-class Romanians choose Bosch.

Full Report Details at
- http://www.fastmr.com/prod/980999_irons_in_romania.aspx?afid=301

Industry Prospects

Sales of irons are saturated in Romania, with a forecast penetration rate of 85% in 2019; most volume sales are generated by replacement purchases. Nonetheless, as sales volume declined over the review period, there is room for recovery during the forecast period. New launches and growing consumer demand for more advanced models that offer greater convenience or other innovative features will positively impact the development of the category. However, the existence of alternative solutions for ironing, such as laundry services and automatic tumble dryers, negatively affects the sales of the category, resulting in stagnating sales volume over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Irons in Romania?

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