Now Available: Coffee in Azerbaijan

The intense discounting witnessed in coffee in 2013 was closely linked to the increasingly important role played by supermarkets and hypermarkets in distribution within the category. Leading coffee companies ran aggressive price promotions in these channels in an effort to bolster volume sales and strengthen brand loyalty. Smaller players struggled to compete in the face of this, with many having to either withdraw from the category or focus on distributing their brands via traditional channels such as independent small grocers.

Competitive Landscape

Engin Ltd remained the leading company in coffee in value sales terms in 2014, claiming an overall share of 6%. The company’s Moccona was the leading brand in instant coffee in value sales terms with a share of 7%. Nur Co and Nestlé Azerbaijan Ltd ranked second and third overall respectively in value terms, with both claiming shares of just under 6%. Like Engin, these two companies were focused on the instant coffee category, Nur Co with the MacCoffee brand and Nestlé with its world famous Nescafé range. Other prominent players in coffee included Aztrade MMC, Tchibo GmbH, Beta Group, Zolotye Kupola ZAO and Le Cafe Soluvel Rus OOO. The overall company ranking order differed slightly in retail volume terms, with Nur Co finishing first, followed by Nestlé, Tchibo and Engin

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Industry Prospects

Coffee consumption in Azerbaijan looks set to continue rising steadily over the forecast period. Both on-trade and off-trade consumption will be bolstered by economic improvements, the trend towards busier lifestyles and the further development of the local café and coffee-drinking culture.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Azerbaijan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Coffee in Azerbaijan?
* What are the major brands in Azerbaijan?

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