New Report Available: Retail Tissue in Morocco

In 2014, Morocco witnessed a notable rise in the household penetration of toilet paper. Most toilets in the country are "squat" type toilets, with the majority of the population using water to clean themselves after use. However, there is a growing presence of toilet paper in household toilets in 2014, as the use of toilet paper is becoming increasingly regarded as more hygienic in comparison to the use of water alone.

Competitive Landscape

Brior SA is the largest company in retail tissue, accounting for a 33% retail value share in 2014. The company’s strongest share (38%) is in the fast growing toilet paper category, where it is present with a number of brands, including S, Spring, Fancy, Perruche and Le Chat. The company offers economy prices and high visibility in both modern and traditional grocery retailers. However, the emergence of other brands in the markets like Lotus and Sandy, and also some private label products like Carrefour has tightened the consumer base of Brior SA and therefore resulted in a decreasing overall market share.

Full Report Details at
- http://www.fastmr.com/prod/978376_retail_tissue_in_morocco.aspx?afid=301

Industry Prospects

Retail tissue value sales are predicted to rise at a CAGR of 5% at constant 2014 prices over the forecast period. This performance will be largely attributed to the expected development of new brands and the entry of new players, particularly multinationals. New product launches and investment in advertising are also key factors that are likely to impact the category’s performance.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Retail Tissue in Morocco?
* What are the major brands in Morocco?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?
* What are the key new product launches in the tissues market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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