Market Report, "Soup in Belarus", published

Busy lifestyles caused high increases in volume sales of soup in 2013 and 2014. More urban consumers opted for purchasing soup in order to save time, avoiding cooking. It reflects the growing desire for convenient meal solutions and lunch/snack options among consumers leading increasingly busy lifestyles. However, the strong competition still exists from homemade soup, with some Belarusian consumers, in particular in urban areas and the elderly generation, still in the habit of preparing soup at home, considering industrially prepared soup as unhealthy or a product with low nutritional value.

Competitive Landscape

Lyakhovichskiy Konservny Zavod OAO and Lidapishcheconcentraty OAO were the two leading players with 21% and 19% value share in 2014. These two leading manufacturers are the biggest players in different areas; Lyakhovichskiy Konservny Zavod operates in canned/preserved soup and Lidapishcheconcentraty operates in dehydrated soup. They are also strong players in other categories of packaged food and soft drinks; Lyakhovichskiy Konservny Zavod is strong in spreads, tomato pastes and purées, canned vegetables and juices, whilst Lidapishcheconcentraty is strong in cooking sauces, dried ready meals and powder concentrates. Both companies benefit from their popularity as manufacturers of affordable products with high quality.

Full Report Details at
- http://www.fastmr.com/prod/982152_soup_in_belarus.aspx?afid=301

Industry Prospects

The expected economic recovery will be the key factor, driving soup development over the forecast period. As soup is not deemed essential for some consumers in Belarus, economic recovery and increasing disposable incomes by Belarusian consumers are likely to result in increasing spending on non-essential products, which will increase the consumer base for soup.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Belarus market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Soup in Belarus?

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