Retail Tissue in Tunisia: New research report available at Fast Market Research

Retail tissue in Tunisia remained a dynamic category during 2014 as strong value growth was recorded. Much of this growth was driven by the strong increase registered in demand for kitchen towels. In addition, the increasing presence of retail tissue products in the outlets of modern retailing channels such as hypermarkets, supermarkets and health and beauty specialist retailers boosted overall growth in retail tissue in Tunisia towards the end of the review.

Competitive Landscape

The competitive landscape in retail tissue in Tunisia remained dominated by domestic companies at the end of the review period. SAH was in first position in 2014 with a value share of 19%. SAH’s value share in retail tissue remained static in 2014 as the company continued to benefit from the strong recognition and awareness of its leading brand Lilas. Moreover, the domestic company continued to invest heavily in marketing campaigns in order to improve its penetration. Sancella SA ranked second in retail tissue in 2014 with a value share of 15%.

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Industry Prospects

Retail tissue in Tunisia is expected to increase in value at a CAGR of 4% in constant 2014 terms over the forecast period. The relatively high inflation rate in Tunisia is expected to combine with rising commodity prices for paper pulp to push unit prices in categories such as tissues, kitchen towels and toilet paper, although demand for retail tissue is not expected to be negatively affected as a 2% volume CAGR is expected in the category over the forecast period, a higher rate of growth in the 1% volume CAGR recorded in the category over the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Tunisia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Retail Tissue in Tunisia?
* What are the major brands in Tunisia?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?

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