"Sanitary Protection in Greece" now available at Fast Market Research

In 2014, the sanitary protection category in Nigeria continued to grow. Growth in the overall category was due to the increase of women in urban areas involved in higher-income employment, such as banking and real estate. Secondly, there was increased demand for more sophisticated and higher-quality products, with manufacturers promoting products that offered increased absorbency and comfort. There was a wider range of products to choose from, and healthy price competition also helped ensure growth. Products such as maternity pads, which are useful for women with heavy flow after they have given birth, were introduced by companies including Wemy Industries, and benefited from the growing birth rate in the country, particularly in urban areas.

Competitive Landscape

Procter & Gamble’s flagship brand, Always, led sales in 2014 with a value share of 44%. Always was the most popular brand in Nigeria and was supported by a wide distribution network across the country. Moreover, strong advertising backing ensured that a significant number of teenage girls reaching puberty opted for the company’s brands as they knew them by name. The company also owns the Tampax brand, which recorded good growth over the review period.

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Industry Prospects

The category is expected to record a value CAGR of 4% at constant 2014 prices over the forecast period. Increased awareness, assisted by the marketing activities of major players, as well as growing incomes among urban women and strong growth in the young population, are set to drive this growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Nigeria market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sanitary Protection in Nigeria?
* What are the major brands in Nigeria?
* What are the key new product launches in the sanitary protection market?

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