Now Available: Home Insecticides in France

The year 2014 was particularly marked by exceptional warm temperatures over the period June to October, resulting in a prolonged seasonal demand for home insecticides, and especially against mosquitoes. Higher risk levels associated with the tiger mosquito, the main disease vector for dengue and chikungunya, also contributed in revamping sales of electric and spray insecticides, while mitigating the volume decline for the less popular insecticide variants (baits, other). On the other hand, declining demand for crawling insecticides and a general preference for multi-purpose variants led to a fall in overall volume.

Competitive Landscape

SC Johnson led home insecticides in 2014 with almost 70% of total sales value. The company holds the three top leading brands in the French market, notably Raid (almost 27% of total value), Pyrel (22%) and Baygon (20%). Catch (Eau Écarlate) and Kapo (Brunel), the two other challenging brands, generated 10% and 2% of the category’s value. The year also saw the launch of a home insecticides range branded KB Home Defense by Scotts France SAS – a company predominantly known for its home gardening products branded KB, Fertiligène and Naturen.

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Industry Prospects

Home insecticides sales in France are expected to fall at CAGRs of 1% in volume and value terms; in line with the 2013 enforcement of the EU regulation on biocides, the restricted list of approved ingredients and high accreditation costs are likely to contract investment plans over the forecast period. On the other hand, the leitmotiv behind health, safety and environmental concerns will likely motivate consumers to favour eco-friendly alternatives. Against mosquitoes, flies and moths for instance, households are increasingly opting for essential oils/natural repellents (such as citronella, neem, eucalyptus, bay leaf, etc.) and/or using homemade traps. Alternately, households are also expected to favour preventive measures.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Insecticides industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Insecticides industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Insecticides in France market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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