New Study: Digestive Remedies in Switzerland

In order to treat their digestive problems, Swiss consumers increasingly turn to more natural ways, such as adopting a healthier diet and better eating habits, which consequently resulted in a decline in the value sales of digestive remedies. Given consumers’ increasing concerns regarding health and digestive concerns, a trend towards increasing consumption of fresh foods and health and wellness products is becoming mainstream. The category’s growth in 2014 was similar to the CAGR experienced over the review period. The declining trend continues due to healthier consumption habits with less fat and sweet food preferences in Switzerland.

Competitive Landscape

Janssen-Cilag AG led digestive remedies in 2014 in a fragmented environment where most other companies have single-digit value share. Janssen-Cilag leads sales in the two categories where it is present; firstly with its well-known Imodium brand accounting for a 71% share within diarrhoeal remedies, and with Stugeron, accountable for a 27% value share within motion sickness remedies.

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Industry Prospects

Swiss people are expected to continue focusing on adopting better dietary habits in light of the health and wellness trend, which will negatively affect the performance of digestive remedies over the forecast period. Besides, digestive remedies is a mature category with limited possibilities in terms of innovation and increasing penetration.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Digestive Remedies in Switzerland?
* What are the major brands in Switzerland?
* Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?

Reasons to Get this Report

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