New Market Report: Tobacco Packaging in South Africa

With the growing presence of illicit cigarettes and their lower prices, leading players have been pressured to offer discounts. British American Tobacco (BAT) heavily promoted its Rothmans cigarette brand during the latter half of 2013 and in early 2014, whereby consumers could purchase two packs of 20 sticks for R50 in some outlets, or even one pack of 20 for R21.50. This is a saving on the original price of around R30 per pack of 20. The Peter Stuyvesant brand was also subject to discounts, as the operator sought to retain the brand’s position as the leading cigarette brand in South Africa.

Industry Prospects

South African legal cigarette sales will continue to be threatened by the flood of illegal imports into the country. With rising taxes and inflation, low- to middle-income smokers will find the lower cost of illicit cigarettes appealing. Manufacturers have little recourse as the price of cigarettes is heavily regulated, with their only hope being that the authorities will clamp down on the entry of illicit cigarettes into the country. However, they continue to diversify their cigarette product offerings across price segments and tar levels in order to maximise their volume sales and grow share.

Full Report Details at
- http://www.fastmr.com/prod/982252_tobacco_packaging_in_south_africa.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco Packaging industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco Packaging industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tobacco Packaging in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes in units and filled volumes
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the total unit volume of tobacco packaging in South Africa?
* What are the major tobacco pack types in South Africa?
* How is legislation impacting on cigarette pack size in South Africa?
* How is consumer shift between soft and hard packs affecting the pack mix?
* What are the most dynamic pack types within tobacco?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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