New Report Available: Bags and Luggage in Taiwan

More individual local brands stood out due to the supporting regulation in cultural development by the government. Apart from the brand name, consumers are also looking for products with good quality and unique design to distinguish themselves from the crowd. Consumers are willing to spend as much on the individual brand as they spend on branded products overall. Therefore, the competition in bags and luggage will be more fragmented in the upcoming years.

Competitive Landscape

Coach Inc led the market with NT$4 billion and 8% growth rate in Taiwan, due to having a well-recognised brand name with affordable price. In addition, applying the strategy of transferring from using many patterns to a simple and clean style attracted many young-generation consumers to purchase its products.

Full Report Details at
- http://www.fastmr.com/prod/974938_bags_and_luggage_in_taiwan.aspx?afid=301

Industry Prospects

In the five years from 2014 to 2019, the growth of bags and luggage is expected to be stable. The low growth of disposable income makes consumers careful on their spending. However, due to the products’ practical usage and necessity, positive growth is still expected over the forecast period.

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