Report Published: "Nappies/Diapers/Pants in Spain"

In 2014, nappies/diapers/pants recorded volume and value declines of 3% and 2%, respectively, following the downwards trend witnessed by the category since 2010. This was mainly due to two major factors: falling birth rates and cost-saving consumption patterns among consumers affected by the crisis.

Competitive Landscape

Procter & Gamble’s Dodot remained the strongest brand in nappies/diapers/pants in 2014. Dodot’s value share in the category increased during 2014 as it gained one percentage point to reach 58%. It continued to benefit from the fallout of the withdrawal of Huggies (Kimberly-Clark SA) from the market for nappies/diapers in mid-2013. The remaining 42% of the category’s value sales was spread mostly between private label and a few smaller brands.

Full Report Details at
- http://www.fastmr.com/prod/981918_nappiesdiaperspants_in_spain.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Spain market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Nappies/Diapers/Pants in Spain?
* What are the major brands in Spain?
* How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
* Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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