Microwaves in Romania: New research report available at Fast Market Research

Despite the relatively low penetration rate of microwaves in Romania, at 49% in 2014, sales of the category were set on decline over the last couple of years of the review period. Sales volume of the category declined by 1% in 2014. The declining purchasing power of the Romanian households and the more stringent necessity to replace large cooking appliances have impacted the decisions of Romanian households to postpone their purchase in the case of microwaves.

Competitive Landscape

Samsung gained the leading position in microwaves in 2012 and it maintained its position in 2014 as well, with 25% volume share. Electrolux ranked second with 14% share and Daewoo ranked third with 13% volume share. Samsung almost doubled its share since 2011 thanks to its very active marketing activity focused on in-store promotion and the strong brand awareness of Samsung appliances. The company expected its sales to increase by 30-40% over 2014.

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- http://www.fastmr.com/prod/981007_microwaves_in_romania.aspx?afid=301

Industry Prospects

Sales of microwaves are expected to increase slowly by 1% CAGR in volume and 2% CAGR in value at constant 2014 prices over the forecast period. This is due to the low penetration rate of the products in comparison with other Central Eastern European countries.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in Romania?
* What are the major brands in Romania?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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