New Market Research Report: Vacuum Cleaners in the United Kingdom

2014 saw some upheaval in the vacuum cleaners category. Cordless products became increasingly visible, with consumers wanting to find out more about these innovations. Based on the need for lightweight, manoeuvrable and yet powerful products, manufacturers sought to modernise their appliances, with previously bulky cylinder vacuum cleaners giving way to sleeker and more compact machines. Dyson has been innovating in this area for a while, but now a new UK player called Grey Technology (under the Gtech brand) has introduced a revolutionary new product to the market. This is an appliance that is cordless, use only 100 watts of energy and still performs as well as a standard machine. Such changes have also been driven by new EU energy efficiency regulations, which limited energy consumption from September 2014.

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Competitive Landscape

Dyson Ltd remained the leader in vacuum cleaners in the UK in 2014 with a 20% volume share, followed by Vax Ltd and Hoover Candy Group with respective shares of 9% and 7%. Other multinational players such as Samsung, Miele and Electrolux were also present. New player Grey Technology Ltd emerged with the launch of a cordless vacuum cleaner range. The company has reported strong sales for 2014 and is likely to continue to gain share in the coming years.

Industry Prospects

Sales of cordless vacuum cleaners are expected to continue to increase over the forecast period. As such, the competitors of Grey Technology will keep an eye on the cordless category and focus on new product development. As Gtech is a new brand, with only two flagship vacuum cleaners launched to date, it is likely that it will also launch new products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in United Kingdom market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Vacuum Cleaners in United Kingdom?

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