Newly released market study: Sugar Confectionery in Vietnam

Towards the end of the review period, sugar confectionery had been negatively affected by increasing consumer awareness of health and wellness. People learnt through the media about the negative effects of consuming too much sugar, such as high blood pressure and obesity – the latter increased in Vietnam over the review period. Thus, consumers became more careful about their daily sugar intake, which threatened demand for sugar confectionery.

Competitive Landscape

In 2014, Perfetti Van Melle continued to lead in sugar confectionery mainly thanks to its popular brands such as Mentos, Alpenliebe and Golia. The company’s retail value share increased to 21% in 2014. A well diversified product portfolio, good quality, attractive packaging and a wide distribution network covering both traditional and modern retail channels were the company’s competitive advantages. As a consequence, the company strengthened its leading position in sugar confectionery over the review period.

Full Report Details at
- http://www.fastmr.com/prod/982212_sugar_confectionery_in_vietnam.aspx?afid=301

Industry Prospects

Sugar confectionery is expected to register a CAGR of 1% in constant value terms over the forecast period. This is lower than the review period constant value CAGR due to rising consumer awareness of health and wellness, and the category’s greater maturity.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sugar confectionery in Vietnam?
* What are the major brands in Vietnam?
* Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
* What are market opportunities for sugar-free products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Sugar Confectionery Market in South Africa to 2017
- Sugar Confectionery Market in Canada to 2017
- Sugar Confectionery Market in Germany to 2017
- Sugar Confectionery Market in Belgium to 2017
- Sugar Confectionery Market in Japan to 2017