"Dermatologicals in Poland" is now available at Fast Market Research

In 2014, dermatologicals saw a continuation of the rewarding performance seen over the earlier years of the review period as retail value sales increased by 2% to PLN475 million. All dermatologicals categories contributed to the category’s good overall performance. The category continues to benefit from the Polish consumers’ positive perception of OTC dermatological products, with many consumers willing to self-medicate skin problems. Many Poles consider OTC dermatologicals as very effective at treating skin problems such as serious dandruff, athlete’s foot or bites and rashes.

Competitive Landscape

In 2014, Johnson & Johnson Poland Sp zoo remained the leading player in dermatologicals in Poland, accounting for a retail value share of 14%. Its Nizoral brand, which continues to lead medicated shampoos with a retail value share of 54%, accounted for the majority of the company's sales. The company's Daktarin brand continued to lead topical antifungals in 2014 with a retail value share of 36%. The company owes it strong performance to these two brands, which remain popular and widely appreciated due to their effectiveness, broad availability and regular advertising campaigns.

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Industry Prospects

Over the forecast period, sales of dermatologicals are expected to be influenced by the same factors as observed in the category during 2014. The greater willingness to self-medicate skin problems among Poles is expected to have a substantial impact on sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Medicated Skin Care in Poland?
* What are the major brands in Poland?
* What are the most popular formats for acne treatments?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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