Calming and Sleeping in the US - New Market Study Published

According to the CDC, insufficient sleep is a public health epidemic. According to The Institute of Medicine in Washington DC, an estimated 50-70 million US adults suffer from sleep or wakefulness disorder. Furthermore, the number of people experiencing insufficient sleep continues to grow as a result of modern lifestyles. Greater demand from work, home and social responsibilities along with addictive digital communication and games are contributing to fewer hours of sleep. Exacerbating the situation is that consumers resort to stimulants such as coffee and energy drinks to keep them awake, resulting in a vicious circle as using these products can make falling asleep even more difficult. Consequently, demand for calming and sleeping products is on the rise, pushing retail value sales growth to 5% in 2014 – the second strongest increase since 2008.

Competitive Landscape

Calming and sleeping is an increasingly competitive environment with new product development, as well as manufacturing disruptions and subsequent product returns, having a notable impact on the company hierarchy.

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Industry Prospects

Calming and sleeping is projected to grow by a CAGR of 3% over the forecast period, achieving retail value sales of US$698 million in 2019. Such strong progress will primarily be driven by the continued modernisation of lifestyles coupled with growing understanding of the importance of sleep.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Calming and Sleeping industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Calming and Sleeping in USA market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Calming and Sleeping in USA?
* What are the major brands in USA?
* What is the market size of Calming and Sleeping in USA?
* What are the major brands in USA?
* Do herbal/traditional brands like Passiflora or Dormiplant available?
* Do consumers in USA use calming or sleeping products?



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