Tea in Taiwan - New Report Available

Tea drinking is a long and well-established part of the local culture in Taiwan, and demand continued to be healthy in 2014. Tea sales, however, faced strong competition from RTD tea, which offers a more convenient way to consume tea, especially when out and on the move. According to industry sources, those consumers that drink tea at home generally prefer to seek better quality and drink less frequently. The Taiwanese have less time to spend on drinking tea at home compared with previously.

Competitive Landscape

Ten Ren Tea Co is the largest player within tea. The company is the best-established player and has a wide distribution network. Ten Ren Tea Co is the only major domestic national brand in Taiwan and offers a huge range of tea in terms of variety, quality, packaging, as well as loose-leaf tea, tea bags and quality gift packs.

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Industry Prospects

Sales growth of tea is expected to slow down yet remain quite healthy over the forecast period. Fruit/herbal tea is anticipated to be the best-performing category over this period. These teas are largely functional in nature, with particular demand from consumers with slimming needs. The availability of fruit/herbal teas in an RTD tea format and from drink kiosks is minimal, and as a result, these areas pose a very limited threat to demand for fruit/herbal tea.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions suchas:

* What is the market size of Tea in Taiwan?
* What are the major brands in Taiwan?
* Is loose leaf tea available in Taiwan?
* Is there a shift from unpackaged to packaged tea in Taiwan?
* Is there a market for tea pods in Taiwan?
* What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Taiwan?
* How are market trends changing in flavours/types for fruit/herbal and other tea?



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