Air Care in Egypt - New Study Released

Retail value sales experienced value growth of 3% in 2014. The increase in value sales was mainly due to gel air fresheners, which although posting a lower growth rate, contributed more in absolute monetary terms.

Competitive Landscape

Johnson Wax remained the leading player in air care 2014 with a value share of 49%. This was due to the strong brand awareness and high consumer loyalty for its Glade brand, which allowed the company to hold the highest share over the review period.

Industry Prospects

Air care is expected to witness a decline in retail value sales with a negative value CAGR of 4% at constant 2014 prices over the forecast period. This will be due to higher inflation, sales tax increases, subsidy cuts and increases in the costs of raw materials production.

Full Report Details at
- http://www.fastmr.com/prod/993780_air_care_egypt.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Egypt market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Egypt?
* What are the major brands in Egypt?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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