Newly released market study: Africa: The Final Frontier for Beer

Africa is the final frontier for beer. It is a relatively untapped territory given the noteworthy presence of SABMiller Plc and Heineken NV in key African markets and in upcoming dynamic ones. Brewers face an underdeveloped infrastructure and unattractive low profit margins derived from the continent's generally low purchasing power. However, they should not dismiss its growth in beer volume sales and potentially higher profit margins driven by macroeconomic development and demographic growth.

Euromonitor International's Africa: The Final Frontier for Beer global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Full Report Details at
- http://www.fastmr.com/prod/993578_africa_final_frontier_for.aspx?afid=301

Product coverage:Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Beer Market Insights Africa 2014 : In-depth Analysis of Key Brewers, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market
- Beer in South Africa
- Beer Market in Africa to 2019: Market Guide
- Beer Market in Africa to 2020: Market Guide
- Sorghum Beer Market in Africa to 2019: Market Guide