Newly released market study: RTD Coffee in Bulgaria

RTD coffee saw healthy total volume growth of 4% in 2014 but it still accounts for less than half of 1% of the soft drinks market. It faces strong competition from the coffee products available in a fresh form. RTD coffee products are considered expensive and less good quality than the freshly brewed ones. The reason for RTD coffee’s lack of popularity is that no major brand, such as Starbuck’s, has yet leveraged the image of products to make the category trendy, as was the case in RTD tea.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Coffee industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

Full Report Details at
- http://www.fastmr.com/prod/993971_rtd_coffee_bulgaria.aspx?afid=301

The RTD Coffee in Bulgaria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Coffee in Bulgaria?
* What are the major brands in Bulgaria?
* What are the key new launches of RTD Coffee and bottled coffee products?
* Who are the consumers of RTD coffee in Bulgaria?
* Where is ready to drink coffee most commonly consumed?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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