New Study: Refrigeration Appliances in South Africa

Poor economic conditions, structural bottlenecks, rising interest rates, inflationary pressures, labour market volatility, depreciating currencies and rising utility costs are some of the factors that have stifled growth of the category. The positive correlation between economic performance and the performance of the property market has resulted in the contraction of the residential property market in South Africa, during the review period.

Competitive Landscape

In terms of refrigeration appliances in South Africa, Defy Appliances led in 2014 with a volume share of 26%, followed by Whirlpool SA, HiSense SA Development Enterprise and LG Electronics with shares of 23% and 13% each, respectively, in 2014. Other players within the category included and were not limited to Electrolux, Samsung Electronics, BSH Home Appliances and Miele.

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Industry Prospects

It is anticipated that South Africa will continue to witness tough economic conditions over the medium term with minimal changes occurring in terms of structural bottlenecks. Electricity, utility and pressure on consumer spend is likely to continue. Currency fluctuation is likely to continue to impact input costs and as a result impact average unit price movement of products within the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Refrigeration Appliances in South Africa?
* What are the major brands in South Africa?
* What is the preferred refrigeration capacity size?
* What are the growth prospects for fridge freezers over the medium term?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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