New Market Research Report: Irons in Portugal

Ironing is by no means the preferred household task for the majority of Portuguese people. Nonetheless, it is a task which remains essential for the daily routines of many Portuguese households. As ironing is a mandatory task in virtually every household, it has been coming on the categories leading manufacturers to create ergonomic irons which are capable of boosting general demand in the category. Thus, the focus in recent years has been very much on innovation and modernisation and this has enabled the category’s leading manufacturers to achieve high levels of success in irons in Portugal in recent years.

Competitive Landscape

The multi-brand strategy pursued by SEB in several small appliances categories has undeniably been a huge success and irons is one category which is a perfect example of this situation. With three powerful brands available in the category in Rowenta, Tefal and Moulinex, SEB has been able to maintain the leading position in irons for many years.

Full Report Details at
- http://www.fastmr.com/prod/993610_irons_portugal.aspx?afid=301

Industry Prospects

As the technology behind the leading brands in irons continues to evolve, Portuguese consumers are increasingly likely to demand steam generators/ironing systems in order to make ironing a less burdensome task. Despite the anticipated improvements in the Portuguese economy over the forecast period, Portuguese consumers are expected to maintain the more circumspect and moderate spending habits they developed during the economic recession, with the consequence that demand for provisional laundry services is expected to continue declining over the course of the forecast period. This fact is also set to boost the performance of irons over the forecast period, with a 3% volume CAGR recorded in the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Irons in Portugal?
* What are the major brands in Portugal?

About Fast Market Research

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