Just Published: "Czech Republic Consumer Electronics Report Q3 2015"

Our core scenario is for growth acceleration across all three consumer electronics devices market segments in 2015 . However, downside risk remains due to the potential for koruna depreciation, but this is not our core scenario. Nonetheless, in the event of price rises in t he PC and AV markets the trend could be similar to 2014 when s martphone sales boomed, offsetting a decline in computer hardware and AV sales as koruna depreciation squeezed demand. Looking further ahead, t he largest opportunities are in the mobile PC segment (tablets/hybrid notebooks), s mart T Vs and smartphones, with medium- term upside potential if wearable device s gain traction with consumers. These trends will reinforce the Czech Republic's position as one of the most lucrative markets in Central and Eastern Europe .

Headline Expenditure Projections

* Computer H ardware S ales: USD1.1bn in 2014 to USD1.2bn in 2015, growth of 4.3%. Notebook sales recovered in 2014 and expected to continue to grow in 2015, but the emerging opportunity in the hybrid notebook market will offer vendors a potentially higher margin growth channel.
* AV S ales: USD612mn in 2014 to USD587mn in 2015, down 4.1%. Saturation and price erosion in the TV set market, combined with the cannibalisation of digital camera volumes following smartphone ownership proliferation will make AV the underperforming category again in 2015 although growth should return from 2016.
* Handset S ales: USD624mn in 2014 to USD677mn in 2015, up 8.5%. The handset market will continue to be the most dynamic market segment as smartphones account for an increased share of sales, even as smartphone saturation and price erosion takes hold.

Full Report Details at
- http://www.fastmr.com/prod/1001070_czech_republic_consumer.aspx?afid=301

Key Trends And Developments

The handset segment is again forecast by BMI to be the outperforming segment of the Czech consumer electronics market in 2015 and over the medium term, but the intensity of competition has nonetheless presented challenges to vendors. A...

The Czech Republic Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Czech Republic.

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