New Market Research Report: Full-Service Restaurants in Norway

Health and wellness trends played a key role in full-service restaurants in Norway in 2014. In particular, this was evident in the use of raw fruit and vegetables in many restaurants. These are ingredients which do not exceed 42 degrees Celsius and which, thus, hold onto their enzymes and vitamins. Aside from the healthy benefits of eating these kinds of foods, many Norwegian consumers are also favouring them over meat for environmental and ethical reasons. While there are still relatively few of these kinds of restaurants in Norway, they are on the rise with ‘Funky Fresh’, a new restaurant serving fresh and organic produce in Oslo, a good example.

Competitive Landscape

Umoe Restaurant Group AS was the leading company in full-service restaurants in Norway in 2014 with total value sales on NOK1.1 billion and an overall value share of 5%. This was driven by the continued strong performances of Peppes Pizza and TGI Friday’s; two establishments which are widespread in Norway, particularly Peppes which is a household name and is regarded with a sense of familiarity and loyalty by many Norwegian consumers.

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Industry Prospects

Increases in the popularity of cooking at home are set to have a big effect on full-service restaurants in Norway over the forecast period. Norwegians are spending more money on kitchen equipment and devoting more time and energy to sourcing high quality ingredients for themselves. The fear is that this will be to the detriment of the restaurant industry in Norway and this is likely to lead to changes in the ways that many establishments operate. The new ‘Ø’ concept in central Oslo points the way in this regard with operators giving consumers the option to eat the food there, to take a prepared dish home, or to take the ingredients and recipe home. In this way, ‘Ø’ has cleverly turned this trend in its favour and it is likely that this will not go unnoticed by other outlets. More flexibility and the harnessing of enthusiasm for cooking at home will be important trends over the forecast period and the restaurants which do this best are likely to perform strongly.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Norway market research report includes:

* Analysis of key supply-side and demand trends

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