Market Report, "Home and Garden Specialist Retailers in India", published

Sales of homewares and home furnishings performed better in 2014. Consumers in the age group 25-35 with high annual disposable incomes started to prefer going to organised retailers to shop for furniture and furnishings. This was observed firstly as these stores are located on high streets or inside malls, and hence are very accessible to the urban consumer base. Secondly, homewares and home furnishing stores have everything under one roof, which makes it a very convenient channel for consumers.

Competitive Landscape

The competitive environment continued to be dominated by unorganised players in 2014, as most retailers are small players which can customise their products based on consumers’ requirements. This helped smaller players to retain share. Furthermore, these players provide home delivery at a minimum price, and also visit homes to repair/service, without charging exorbitant prices, which works in their favour.

Full Report Details at
- http://www.fastmr.com/prod/1015402_home_garden_specialist.aspx?afid=301

Industry Prospects

In the review period home and garden specialist retailers increased by a value CAGR of 1% at constant 2014 prices. It is expected to increase by a value CAGR of 3% at constant 2014 prices in the forecast period. An increase in growth is expected as more consumers in urban areas (including not only metropolitan areas, but also other cities) will shift towards organised retail, due to convenience and higher disposable incomes.

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