New Study: Microwaves in Malaysia

Microwaves registered stronger volume growth in 2014 than 2013. Consumers’ hectic lifestyles amidst the positive economic conditions in Malaysia continued to spur the performance of microwaves. Consumers’ rising health consciousness saw them wanting to prepare their own meals yet having little time for it. Therefore, microwaves was seen as a useful consumer appliance that allows them to quickly heat up food and enjoy their meals without too much inconvenience after a day at work.

Competitive Landscape

Panasonic lost marginal volume share to total 40%, though retaining its leadership in microwaves with a 10 percentage point lead over second-ranked Sharp-Roxy Sales & Service Co (M) Sdn Bhd. Intense competition continued to challenge Panasonic’s volume share, though the player’s investments in marketing campaigns and product innovations managed to mitigate the overall loss in volume share.

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Industry Prospects

Microwaves is expected to slow in volume growth over the forecast period from 2014, though remaining at a relatively strong pace. Projected improvement in Malaysia economic conditions will see consumers continuing to deal with a hectic lifestyle with sustained demand for convenience. At the same time, they are likely to enjoy better disposable incomes that will support their ability to invest in microwaves and other consumer appliances to aid their daily lifestyle.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in Malaysia?
* What are the major brands in Malaysia?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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