New Market Research Report: Away-From-Home Tissue and Hygiene in Austria

AFH tissue and hygiene sales rose by 4% in value terms in 2014, representing an increase compared to the CAGR of 4% registered over the review period. Several factors influenced the performance of AFH tissue and hygiene in 2014, with the main factors being the positive developments in the travel and tourism industry and the growing ageing population.

Competitive Landscape

In 2014, AFH hygiene was dominated by SCA Hygiene Products GmbH, Paul Hartmann GmbH and Lohmann & Rauscher GmbH. SCA Hygiene Products chiefly benefited from the performance of its Tena brand, which enjoys a strong level of recognition in AFH incontinence in Austria. Paul Hartmann also benefits from the strong recognition of its Molimed brand in Austria, as well as from the consumer perception that Paul Hartmann is a domestic producer, even though this is not actually the case. Both SCA Hygiene Products and Paul Hartmann are major global players. In Austria, both producers advertise their brands and services through their websites, which offer useful information about types of incontinence as well as about adequate patient care.

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Industry Prospects

Over the forecast period, the AFH segment is expected to continue to be influenced by the same trends observed in 2014. Austria is set to see further positive developments in the tourism industry going forward. With the number of overnight stays increasing in Austria year on year, this is expected to be the likely scenario over the forecast period also. This trend is expected to bring benefits to the horeca channel in particular. Consequently, sales of AFH tissue, which largely take place through the horeca channel are expected to profit from this.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Away-From-Home Tissue and Hygiene in Austria?
* What are the major brands in Austria?

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