Report Published: "Surface Care in Russia"

2014 witnessed an extreme slowdown of growth in consumer real disposable incomes, a trend which can be linked to the deterioration of the economic situation in the country, particularly to the price high inflation for consumer goods. As a result, volume sales of surface care increased marginally over the course of 2014.

Competitive Landscape

Procter & Gamble remained the clear leader in surface care in Russia throughout the review period and in 2014 its 20% value share was almost double the value share of its nearest competitor, Unilever, with 11%. Procter & Gamble is a significant player in only a handful of surface care categories, although it has been hugely successful within these categories thanks to the strong television advertising support given to its Comet and Mr Proper brands and their wide distribution. The company led multi-purpose cleaners and bathroom cleaners in 2014 with 32% and 21% value shares respectively, ranking second in scouring agents with a 24% value share.

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Industry Prospects

It is expected that growth in surface care in Russia over the forecast period will continue to be characterised by the widespread consumer preference for multifunctional surface care products over task-specific alternatives. In addition to lower prices, many consumers consider multi-purpose cleaners to be more convenient in terms of the need to purchase only one product for various tasks and the need to keep only a single product instead of several, especially for households living in small and cramped homes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Russia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Surface Care in Russia?
* What are the major brands in Russia?
* What are the fastest growth categories within surface care?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

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