Just Published: "Menswear in Brazil"

In 2014, menswear in Brazil registered 2% growth to reach sales of BRL24,545 million. This performance was well below that of the review period, when the category increased by a CAGR of 7%. The main reason behind this is the worsening macroeconomic scenario in Brazil, which had a negative impact on overall demand. During the year, the country’s economy posted real GDP growth close to zero and consumer confidence indicators reached minimum levels since the 2009 crisis.

Competitive Landscape

In 2014 C&A lost its leading position in menswear in Brazil to Lojas Renner. With a strong focus on expansion through openings in shopping malls, Lojas Renner registered 15% current value growth to reach BRL1,529 million or 6% value share. On the other hand, C&A increased its sales of menswear by 6% to reach BRL1,436 million.

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Industry Prospects

Over the forecast period, menswear is set to post a CAGR of 1% in value sales at constant 2014 prices to reach BRL25,212 million by 2019. This performance will be slightly lower than that registered over the review period, when the category also increased by a 1% CAGR in value sales at constant 2014 prices. This slowdown can be mainly attributed to the worsening of the macroeconomic environment in Brazil.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Brazil market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Menswear in Brazil?
* What are the major brands in Brazil?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women’s clothing vs men’s clothing?
* What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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