New Market Research Report: Home Improvement in Poland

Do-it-yourself is very popular in Poland with many people considering it an enjoyable leisure time activity. Usually several family members or friends are also involved in different home improvement tasks, which is a nice way to spend leisure time in good company. This is not only satisfying, but is also a way to save money. Professionals are usually hired for more difficult and skilled tasks, such as those related with electricity or plumbing, while furniture instalment or redecoration tend to be done on a DIY basis.

Competitive Landscape

Rovese leads sales in 2014 with a 7% value share thanks to its well-known Cersanit brand. The brand’s long history, proven high product quality at affordable prices, and Polish origin, enabled it to experience a great performance in home improvement. The brand is present in a number of categories, including floor and wall tiles as well as bathroom and sanitaryware.

Full Report Details at
- http://www.fastmr.com/prod/1023685_home_improvement_poland.aspx?afid=301

Industry Prospects

Home improvement is expected to increase by a CAGR of 2% in value sales at constant 2014 prices over the forecast period to reach PLN5.3 billion in 2019. The construction industry is expected to experience some struggles as a result of its rapid development, which will undoubtedly have a negative impact on the growth of home improvement. However, reconstruction activities generate a significant part of home improvement sales and as this area has bright prospects, the overall decline in home improvement is not expected.

Home Improvement Market Research

Analyse key trends and developments in Poland for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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- Home Improvement Retail in Asia-Pacific
- Home Improvement Retail in Europe
- Home Improvement Retail in the United Kingdom
- Home Improvement Retail in the United States
- Home Improvement Retail in Canada