RTD Tea in Malaysia - New Study Released

Consumers are able to find RTD tea conveniently in both off-trade and on-trade channels. Many convenience stores and independent small grocers selling RTD tea which is easily accessible to consumers due to its affordability. In addition, RTD tea is convenient to consume since it is a ready-to-drink product for on-the-go.

Competitive Landscape

Yeo Hiap Seng (M) Bhd led RTD tea in 2014 with 49% retail value share and sales of MYR131 million. The company set up its new plantation in 2013 to cater for high domestic demand in 2014. In addition, the company organised several marketing activities such as brand building, promotions and consumer loyalty programmes such as Dynamic Dance Competition, Mooncake Festival Celebration and Yeo's Funderful Video Making Contest to enhance company's brand image. Moreover, the company adopted aseptic cold fill PET technology for its new product line to ensure better quality taste, enhance nutritional value and remain fresh.

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- http://www.fastmr.com/prod/1031877_rtd_tea_malaysia.aspx?afid=301

Industry Prospects

RTD tea will remain a preference amongst consumers due to not being a carbonated beverage and treated as a healthy product compared to carbonates that contain high sugar levels. Health consciousness will remain as the key factor that drives consumers to purchase more RTD tea since it can be widely found at major retail outlets.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Tea in Malaysia?
* What are the major brands in Malaysia?
* What flavors of RTD Tea, like green tea, are the most popular in Malaysia?
* Who is the consumer profile of RTD tea drinkers in Malaysia?
* What are the key on-trade market trends for RTD Tea sales and how these are changing?
* What is the key on-trade distribution channel for Malaysia?

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